Are you and your fellow emergency department physicians looking to take the next step by starting your own independent Democratic ED Practice? Can you envision yourself at the helm of or as a part of a leadership team running an Emergency Medicine Practice? Perhaps starting your own practice is your next logical step.
Like their hospital-based counterparts, a free-standing emergency department provides its patients with 24/7 access to healthcare professionals qualified in emergency services including a physician, registered nurses, as well as laboratory and radiology technicians. These facilities have the capacity to treat most emergent illnesses, such as heart attack, stroke, and trauma.
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Break Away From The Group To Start An Emergency Medicine Practice: 6 Steps To Success
We’ve created a how-to guide that will identify the process along with the necessary steps to ensure your success.
#1. Develop A Strategy
Like any business, successful practices are built on solid and well-strategized foundations. This entails formulating a business plan that details the organizational goals as well as its financial and human resource needs.
Do a market analysis to identify issues in your market that will benefit or hinder your success. One such factor could be the location of your practice. When deciding on location, do research on the demographics to make sure the location is in line with your business plan.
Also important are the marketing tactics to be used to develop a patient base. Consider the ways in which your facility will best provide the care needed in your community. One such way is to become more involved with your city’s chamber of commerce.
Give yourself six to 12 months to prepare and brainstorm your new venture. During this time you will need to secure the services of a business attorney, business manager and an accountant. Retaining their services at the onset will be hugely beneficial to your venture as they will play a crucial role in helping you establish your business entity and lay the legal and financial foundations.
The American Academy of Emergency Medicine (AAEM) has put together a good resource for planning out the initial stages of your break from a group to your own practice. They are outlined in this article. In addition to the above points it provides some specifics on expenses and revenues, emergency coding and billing, salaries, loans, and even insurance.
#2. Establish Potential Internal Partners
The journey to a successful and operational will be long and arduous. It can be made more rewarding when done with a partner. Align your practice with a partner who can take you through this process from beginning to end and ultimately set your new practice up for success.
Potential partners include medical school colleagues, spouses and family members. When choosing a partner, make the necessary steps to establish a healthy professional working relationship. Some points to consider:
- Does this person share your passion?
- Do they share your vision?
- Do they have an extensive and well connected professional network?
- Are they experienced?
- Are they comfortable with the risks associated with starting a new venture?
- Can they contribute financially to the startup costs?
- Are they honest and trustworthy?
- Do they complement your skillsets?
#3. Familiarize Yourself With The Healthcare Laws In Your State
The laws governing the provision of fundamental healthcare services vary significantly across each state. When launching your practice, it is crucial to be well-versed and in compliance with your state’s health care laws. To ensure this, work closely with your legal counsel to discuss the best plan of action for your new venture.
Familiarize yourself with these three prominent areas of healthcare law which vary by state:
Corporate Practice of Medicine (CPM) laws.
It is currently illegal for practicing physicians to be employees of corporations in approximately half of the states in the U.S. This law was enacted to safeguard medical professionals against corporate influence and financial pressures. There are exceptions in most states, allowing physicians to be employed by not-for-profit organizations and hospitals.
Certificate of Need (CON) laws:
In 1974, the federal government enacted Certificate of Need Laws as part of the Health Planning Resources Development Act. The intention was to prevent the excessive use of healthcare services by limiting the number of healthcare provider facilities. There are still 36 states in which CON programs restrict and govern the development and licensure of medical services, despite the repeal of this law in 1987.
Healthcare licensing laws:
Licensing laws and standards for healthcare services, facilities and professionals vary across each state. Every state has its departments of health with a licensing division responsible for processing new applications and renewals, performing site survey inspections, and revoking licenses if deemed necessary.
Although accreditation, Medicare certification and state licensure are separate, in some cases they are related by state law. Additionally, state licensures may differ based on the healthcare building life safety codes, also differing from those required by accreditation organizations.
#4. Start The Licensing Process
Here’s what you’ll need: State Licenses, NPI (National Provider Identifier #) and credentialing at the partner hospital and credentialing with payers. Typically, when going through the payer credentialing process for an already established process, you should allow for a, roughly 30 – 60-day process.
Now, this doesn’t mean you won’t be able to start work, but you won’t be paid for any of your work till after that time. For a new group, however, that timeline could be extended to 6 months depending on the complexity of the group. It’s best to partner with a group who specializes in ED credentialing.
#5. Funding The Venture
Per the Association of American Medical Colleges (AAMC), the average physician incurs a median debt of between $170,000 and $200,000 upon leaving medical school. It should then come as no surprise that fewer doctors are starting their own practices, due to the astronomical costs incurred in the start-up phase.
Considering these factors, the importance of a well-thought operating budget cannot be overstated. This budget will be a crucial benchmark when assessing practice performance as well as measuring your sources of revenue, expenses and needs.
As a rule of thumb, you will need six to twelve months of cash to cover startup costs. Two general types of budgets will be required:
- A start-up budget which details the fees related to consulting, legal, accounting, and real-estate, etc.
- An operating budget to forecast revenue and expenses once the practice is live.
Upon deciding to start a practice, procure the services of a qualified CPA to provide guidance on tax and financial procedures including the practice’s fiscal chart of accounts.
Like many small-business owners, you will have the option to take out a small-business loan to help cover startup costs. Per American Medical News, there has been a steady increase in the number of loans to medical practices from the Federal Small Business Administration over the past decade. In 2011, the SBA backed $649.8 million in 1,516 approved loans to physicians, a 400% increase from 2001. Failing to shop for a banker can be a costly mistake. Evaluate and contact different banks with the intent of determining the ones with a history of giving loans to medical practices.
An alternative is to seek partner investments to finance your venture. There is an increasing number of private-equity firms making investments in physician practices as investors begin to seize the opportunity to become early participants in value-based care.
#6. Identify Strong Reputable External Partners
A successful emergency medicine practice, like any other small business, must have a reliable billing and collection system to survive. Alleviate billing concerns and documentation requirements by working with an external partner.
Emergency Medicine Billing and Management Specialists like DuvaSawko can ensure that all aspects of your new business venture are sound and virtually guaranteed for success. Dr. Duva, a former ED physician and co-founder of DuvaSawko, is a trusted source in the industry who used his experience of almost going bankrupt after outsourcing to ineffective RCM vendors, to developing a successful organization and a proven system that is catered specifically for ED groups.
Understand that there is a significant variation in cost and quality amongst coding and billing companies. Do your research and choose your vendors wisely. Meet with your business manager to discuss logistics of how you will contract with payers and bill, discount, and treat the uninsured. Your decisions will substantially influence your bottom line.
The intricacies of starting your own practice are numerous, but not impossible to overcome. With the right partners and a solid foundation you could be successful in launching a fully operational ED Practice in no time. The team at DuvaSawko is ready to take care of all your ED Billing and Coding needs.